Production + Hosting + Editorial Direction
Overview
Two shows. One as a co-host breaking into Texas cannabis media at a formative moment in the state's regulatory history. One built from scratch — producing, hosting, and running end to end with award-winning results. That arc from contributor to owner is the throughline here.
115+ combined episodes. 7,000+ listens. Back-to-back Texas Hemp Awards wins. The discipline is the same across both: get the right guests, shape their appearances into listenable programming, and maintain a production standard that earns an audience rather than just assuming one.
These two entries tell a clear arc — came in as a contributor and co-host, learned the space, then stood up an independent show and ran it end to end. That ownership escalation is worth naming: it's not parallel experience, it's evidence of what happens when someone who understands the craft gets full control over it.
60+ episodes produced and hosted (Lonestar Collective) · 55+ episodes co-hosted (Texas Hemp Reporter) · 7,000+ total listens · Loyal sponsor base · Texas Hemp Awards Outstanding Podcast, 2021 & 2022
Lonestar Collective Podcast
The Lonestar Collective Podcast was a weekly cannabis industry and advocacy program produced and hosted out of Austin, Texas over the course of two years. Spanning 60+ episodes, the show built a loyal audience in the Texas hemp space — accumulating over 7,000 listens and earning back-to-back Texas Hemp Awards wins in 2021 and 2022.
This was a full-stack production role spanning content strategy, talent coordination, technical production, and on-air hosting. Weekly guest coordination meant managing a consistent pipeline of industry voices — advocates, operators, legal experts, and community figures — and shaping their appearances into coherent, listenable programming.
Beyond hosting 1–2 days per week, the role included guiding engineers and producers on story development and sound design — pushing toward innovation in production technique rather than just functional output. Video shoots, both in-studio and remote, were planned and managed through all production stages.
Pre-produced audio and video segments, underwriting cuts, and episodic content were selected and assembled for fluid, broadcast-ready delivery. Weekly news updates were prepared and distributed to keep the audience current on a rapidly shifting regulatory and legislative landscape in Texas hemp.
Texas Cannabis Collective · Austin, TX · 08/2021 – 05/2023
Example Episode
Texas Hemp Reporter
Texas Hemp Reporter is an Austin-based publication and podcast covering the Texas hemp industry. Over 55+ co-hosted episodes and an ongoing contribution as a staff writer, this role established an early foothold in Texas cannabis media at a critical moment in the state's hemp regulatory history.
As co-host, the role mirrored the production responsibilities carried into the Lonestar Collective — guest coordination, producer guidance on story development and sound design, and managing video production through all stages from planning to completion, both in-studio and remotely.
As an article contributor, written coverage extended the editorial reach of the publication into areas requiring technical and regulatory literacy — directly relevant given parallel involvement in the Texas hemp litigation landscape at the DSHS/HHSC level.
Dual role as on-air talent and editorial contributor. Foundational experience in Texas cannabis media ahead of the Lonestar Collective launch.
Austin, TX · 09/2020 – 05/2022
What This Demonstrates
Podcast production at this level isn't a technical exercise — it's a continuous editorial operation. Every episode required sourcing, vetting, and preparing guests; shaping interviews to produce something listenable; managing the gap between what someone says and what the audience actually needs to hear; and building a production standard that could sustain audience attention across two-plus years.
That's content strategy, talent management, editorial direction, and brand voice all running simultaneously — the same skillset that operates any sustained content program, at any scale, in any medium.
Weekly publishing rhythms. Guest pipelines. Sponsor relationships. Story development. Sound design direction. On-air delivery. News preparation. These aren't podcast-specific skills. They're the infrastructure of any content operation that takes its audience seriously.
The medium was audio. The discipline transfers directly.
Example Episode