Projects + Case Studies
ADDITIONAL WORK
RANGE IS
THE POINT
Product prototypes, visual satire, documentary film, and podcast production. The through line is the thinking — not the medium.
Brand Development + Creative Direction
We Luv Video
A community-rooted video store operating as a local cultural institution, not a retail space. My work focused on brand expression, creative direction, and experience design — shaping how the identity, physical presence, and media output connected with Austin audiences. The throughline: a brand that earns loyalty through cultural resonance, not transactions.
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Product Design + UX Research + Figma
Kindred
Bumble BFF had a user trust and friction problem. Forum data told the story clearly — real users describing real failure points in a platonic social connection app where safety, authenticity, and ease of use were all breaking down simultaneously. Kindred is a functional Figma Make prototype built to address those specific failures. Research → design decisions → working demo.
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Photoshop + AI-Assisted Image Making
Graphic Work
No brief. No client. No guardrails. Cultural criticism through visual punchlines — Photoshop and AI-assisted image work made because the joke needed to exist. Beverly Hills Cops Killer. KFC and the Sunshine Band. Steve Buscemi as Disney Princesses. If you get it, you get it. If you don't, that's also useful information.
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Solo Production + Direction + Editing
Video Work
Cannarock — cannabis industry music festival, filmed and edited solo from floor to stage. Cannabis March Fort Worth — annual march documentation across Ground Game Texas and regional advocacy groups. No Kings — Austin protest coverage, currently in audio post. Two finished. One coming.
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Production + Hosting + Editorial Direction
Podcast Work
Lonestar Collective — 60+ episodes produced and hosted for Texas Cannabis Collective. Texas Hemp Awards Best Publication 2021 and 2022, Best Non-Profit 2022. Built from the ground up. Texas Hemp Reporter Podcast — 65+ episodes as co-host. Weekly guest coordination, story development, sound design direction.
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Product Strategy & Platform Design
Portfixio
Product strategy and platform design for Portfixio. The thinking behind how the platform is structured, how it serves its users, and what decisions went into building it out.
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Leadership Communications & Advocacy
DAV Chapter 219
Leadership communications and advocacy work for Disabled American Veterans Chapter 219. Strategic messaging, member communications, and advocacy materials in service of the chapter's mission.
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Brand & Creative Direction
Battlefield Class Readability System
A self-initiated creative direction framework developed as a spec concept for the Battlefield franchise, exploring how class readability and cosmetic customization can coexist as a design system.
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