JESSE
WILLIAMS

I'm a strategist and senior product designer with 8+ years in leadership and 7+ in design — figuring out what to say, to whom, and why it would matter.

My path doesn't follow a straight line. I started as a Licensed Reactor Operator in the Navy, where ambiguity isn't a design constraint — it's a liability. That precision followed me into every brand and product decision since.

Both of my major creative homes have been nonprofits. At KTSW 89.9 FM I wrote and produced underwriting spots under FCC constraints commercial producers never face — no calls to action, no superlatives, no pricing. You make the brand land with pure identity or you get nothing. That discipline sharpened everything. I brought the same precision to Texas Cannabis Collective, where I built content strategy, editorial operations, UX direction, and social analytics from the ground up — co-hosting 65+ episodes of Texas Hemp Reporter before launching Lonestar Collective, which won Texas Hemp Awards for Best Publication in 2021 and 2022, plus Best Non-Profit in 2022. That work extended to the Texas Capitol — advocating directly to state legislators on hemp industry regulation through TxCannaCo and on veterans' benefits access through the Disabled American Veterans, where I currently serve as Senior Vice Commander.

I graduated Summa Cum Laude from Texas State, and won the Lorenzo Estavillo Veteran Award for Academic Excellence. I write film criticism for Hyperreal Cinema. I built a health tracking app from scratch. I designed a gonzo journalism print publication.

I'm looking for a role where strategy and design aren't often separate departments — because the best work happens when they never were.